Media Event
Hisense Unveils New Look with Immersive NBA-Themed Event
As a global leader in consumer electronics and home appliances, Hisense recently unveiled a regional brand refresh designed to strengthen its market presence and align with its landmark partnership with the NBA. To celebrate this collaboration and introduce its updated visual identity, Hisense hosted a high-impact launch event showcasing its portfolio of cutting-edge products—from state-of-the-art TVs and laser projectors to innovative kitchen appliances. The partnership with the NBA reflects Hisense’s strategy to leverage the global influence of basketball to expand brand reach and connect with broader audiences.
Jack Morton brought the refreshed brand to life through an immersive, visually striking environment featuring bold, floor-to-ceiling graphics and strategically placed product vignettes. The experience blended technology and culture, with a live DJ, AI-powered photo booth, curated cocktails, and interactive sneaker customization featuring Hisense-inspired decals. More than a product showcase, the event created a dynamic space for guests to engage with the NBA partnership, explore innovation firsthand, and experience the energy of the evolved Hisense brand.
THE IMPACT
Jack Morton’s thorough planning and meticulous fabrication ensured the final execution mirrored the approved design perfectly, wowing the client, attendees, and even onlookers from the street. Notably, this event marked the first time that this venue had ever been fully wrapped in graphics, solidifying a truly memorable atmosphere.