Meta

Meta Beach in 2024 was all about connections, showcasing the power and possibilities of their technology to develop new opportunities for growth.

For the fourth year, we led creative execution, production and thought leadership at Meta Beach, and partnered with the world-renowned artist and stage designer, Es Devlin.

Guests experienced bespoke-to-Cannes activations featuring the latest in AI, Reels, Ray-Ban Meta smart glasses and Meta Quest 3 mixed reality VR. The highlight? The phenomenal moment known as Es Devlin’s Reels Cinema, an immersive mini-theater that seemed to emerge right out of the beach sand.

The cinema showcased a short 9:16 vertical film titled “There Is No Other” focused on eliminating the seeming separation between people and a reminder of the transformative power of human connections. It was a beautiful and emotional moment that wowed visitors and had festivalgoers and the media talking.

Impact

Meta Beach at Cannes 2024 was a hit with festivalgoers, with the experience continuing to grow in popularity and engagement value.