Meta

The Cannes Lions Festival of Creativity is where bold ideas take center stage. For Meta, it’s a yearly moment to demonstrate how innovation, creativity, and community drive real growth.

For the fifth consecutive year, we partnered with Meta to bring its Cannes presence to life, delivering a seamless, standout experience across hotel, beach, and offsite activations. With large-scale builds and detailed logistics, Meta Beach was carefully crafted to reflect the energy of the French Riviera while supporting Meta’s leadership in technology, AI, and creative connection.

Built as a destination and a discovery space, Meta Beach invited marketers, creators, and partners to explore the Ray‑Ban Meta Lab, where immersive product demos and a sneak peek at a future Los Angeles pop‑up made innovation feel tangible and personal. Workshops delivered hands‑on learning, while interactive AI activations sparked conversation and curiosity. Beyond the tech, VIP lounges, AI glasses demos, and creative swag stations created space to slow down, engage, and connect.

Behind the scenes, deep local expertise and long‑standing partnerships enabled smooth execution throughout the week. A seasoned Cannes team, trusted vendor relationships, and thoughtful reuse of infrastructure year over year supported both efficiency and sustainability—allowing Meta to stay focused on hosting, storytelling, and connection.

Impact

Meta Beach 2025 hosted engaging demos and talks that attendees loved. For Meta, Cannes isn’t just an event, it’s a living proof point that creativity, fueled by innovation and community, is a powerful driver of growth.