Apartments.com

As the leading online apartment listing platform, Apartments.com took center stage at the National Apartment Association (NAA) event—an essential gathering for multifamily housing professionals seeking insights, tools, and connections to thrive in today’s market. Recognizing the importance of relationship-building, Apartments.com partnered with Jack Morton to create a dynamic environment that supported hundreds of pre-scheduled meetings while also encouraging discovery and conversation among attendees. The design seamlessly integrated meeting spaces, educational programming, and open networking areas to reflect the brand’s leadership and accessibility within the industry. 

Working alongside GSEAV, Jack Morton delivered an expansive open-concept exhibit featuring 18 double-sided interactive demo kiosks, multiple private and semi-private meeting areas, and a vibrant Learning Lounge stage hosting back-to-back sessions on industry trends. Strategic lighting, branded gobos, and welcoming entry points energized the space and drew visitors in from every direction. The experience culminated with a live $100,000 giveaway broadcast on an overhead LED jumbotron, amplifying excitement and engagement. Thoughtfully balancing interaction, education, and business conversations, the booth positioned Apartments.com as both a trusted resource and a central hub for the multifamily community. 

THE IMPACT 

Apartments.com’s NAA exhibit was a resounding success with the sales team surpassing their goals. The open-concept design, interactive kiosks, and engaging stage presentations not only solidified the company’s industry leadership but also fostered valuable connections among professionals. Attendees praised the seamless user experience, the dynamic brand atmosphere, and the ease of navigation through the booth’s open-concept layout. The exhibit’s positive reception and successful networking opportunities further cemented Apartments.com’s position as a leading force in the multifamily housing industry.