PC Insider Report Pop-Up
To delight the senses and grow business
The PC Insiders Report, long a beloved printed guide for household inspiration, product highlights, recipes, and seasonal trends, had transitioned to digital in recent years. With the holidays approaching, the brand set out to reimagine the Report as a real-life, interactive experience. Partnering with Citizen Agency, Jack Morton created a multi-sensory activation that brought the digital edition to life—offering shoppers immersive holiday inspiration and culinary discovery in a bold, memorable way. Designed as a life-size version of the iconic “book,” the architecture mirrored the familiar artwork and branding, instantly connecting with loyal fans.
Over three days, guests stepped inside the pages of the PC Holiday Insiders Report, receiving their own printed copy upon entry and using a stunning holiday mural as a guide through the experience. Attendees sampled new products, tasted featured recipes, and learned cooking techniques from 3D holograms of their favorite social media chefs—including a live, interactive hologram that answered questions in real time. The result was a dynamic fusion of physical and digital storytelling that transformed a seasonal publication into an unforgettable holiday destination.
THE IMPACT
With +106% of the sampling goal, over 10K consumer interactions, 14,577,350 media impressions, and +20% YOY growth on holiday products. The event and engagements succeeded everyone’s objectives—especially the clients.
