SeaBeyond
An immersive and interactive, cruise-themed environment that demonstrated how Royal’s technologies are changing travel as we know it.
Cruisers crave convenience and nothing delivers a more seamless experience like new technologies. Royal Caribbean, a long-time industry innovator, wanted to get the word out that they were the visionary leader in the industry and set sail to reveal their latest advancements to the world. To educate and excite Royal’s stakeholders and the industry media, we transformed 35,000 square feet into a cruise experience of the future.
SeaBeyond was an immersive and interactive, cruise-themed environment that demonstrated how Royal’s technologies are changing travel as we know it. We designed and constructed over 14 engagement areas, including a 360-degree theater with “underwater” themed lighting.
Impact
520 million earned media impressions
506,000 influencer impressions
6X influencer engagement industry benchmarks
Attendees excitedly accepted the invitation to Sea Beyond and left the experience, ready to share the amazing breadth of Royal Caribbean’s technology DNA and leadership position with their audiences.
- 520 Million total impressions
- 506K social impressions via influencers
- 1,087 media placements
- 6X higher tech influencer engagement rate vs industry benchmark