Samsung Unpacked
A series of reveals and presentations, perfectly complimented by large-scale immersive content
Back in 2009, we worked with Samsung Mobile to create and launch the original Unpacked platform. Since then, Unpacked has become a highly anticipated event in the technology sector, attracting journalists, influencers and consumers; all keen to see a preview of the very latest mobile technology.
In 2024, Samsung decided to embrace the excitement of the Summer Games by bringing Unpacked to Paris, just before the opening ceremony. Leveraging the wonder of the iconic venue, Les Salles du Carouse, underneath the Louvre, we brought to life the launch of Samsung’s latest devices, which included the Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch Ultra, Galaxy Buds3 and the all-new Galaxy Ring alongside the new limited-edition products inspired by the Summer Games.
An in-person audience of 1,032 journalists and influencers watched a series of reveals and presentations, perfectly complimented by large-scale immersive content, before heading to a product experience zone. Here, they could get hands-on with the devices themselves and, importantly, create their own content for their readers and followers.
Impact
In addition to the extensive press coverage, social shares and mentions, a staggering 23m+ viewers watched the keynote on YouTube.