Under Armour : Team Next
Team Next
Nationwide search for NEXT generation athletes
THE CHALLENGE
We were tasked with creating an experience to promote health, innovation, and the Under Armour lifestyle to young people across North America.
THE SOLUTION
Competition, conviction, and cool factor served as our inspiration in developing a mobile tour of pop-up events.
A combination of sports skills challenges unleashed the athleticism of kids who were running, jumping and throwing as fast and far as they could. From there, they were able to create their own “I Will” commitment video inspired by the brand’s ad campaign.
The final touches of this experience were an event emcee, DJs, and personable brand ambassadors who created a compelling yet welcoming vibe.
