Team Next
Nationwide search for NEXT generation athletes
Jack Morton was tasked with creating a high-energy experience that promoted health, innovation, and the Under Armour lifestyle to youth across North America. Inspired by competition, conviction, and unmistakable cool factor, we developed a mobile pop-up tour designed to ignite athletic potential and bring the brand’s ethos to life in an authentic, engaging way.
Through a series of sports skills challenges, kids ran, jumped, and threw their way through dynamic stations that celebrated performance and personal drive. After pushing their limits, participants created their own “I Will” commitment videos—an extension of Under Armour’s iconic campaign—capturing their goals on camera. An event emcee, live DJs, and approachable brand ambassadors infused each stop with energy and inclusivity, creating a motivating atmosphere that left young athletes inspired and empowered.