Reliance Foundation, India

To position itself as a major contender to host the 2036 Summer Games, India sought out to redefine its global image by showcasing its rich culture and modern innovation. The challenge was to engage diverse international audiences at the Paris 2024 Games by fostering cultural appreciation and sparking interest in India’s vision for the future.

Introducing, The India House Pavilion—a cultural and experiential hub that captivated visitors, and immersed them in a beautiful world that answered the question, “what India is dreaming about?”

Designed as a dynamic platform, we brought people together for a complete sensory experience that amplified India’s global inspired meaningful connections. By blending tradition with innovation, the pavilion celebrated India’s culture, technology, and sporting spirit, inviting visitors to envision India as a future host.

With daily live events and performances, interactive experiences, and a sustainable, modern design, we supported the Reliance Foundation’s efforts to bring the Indian dream to life in a way that resonated with global audiences.

Impact

The India House pavilion created an undeniable impact, generating 100M+ media impressions and 500K+ social media mentions. Most importantly, programming was sold out every day, demonstrating that the experience was successful in fostering emotional connections with visitors at the Paris 2024 Games.