The Twilio Marketplace
Fully immersing visitors in an experience that highlights the benefits of Twilio’s offerings
Research indicates that stories are 22 times more memorable than simple facts and creating an emotional connection can encourage 50% more B2B buyers to engage further.
Recognizing that attendees are consumers themselves, Twilio aimed to transform them from passive participants into active users. Rather than delivering yet another solution demo, to fully immerse visitors in an experience that highlights the benefits of Twilio’s offerings.
The Twilio Marketplace was born, an interactive shopping experience that transforms Twilio’s business case studies into immersive scenarios. Here, attendees walked in their consumers’ shoes, exploring the journey from awareness to consideration, conversion to retention. At each stage, they took on different roles, bringing unique Customer-Retailer narratives to life.