TikTok

TikTok’s ambition was to create a unique and inspiring experience in which attendees of the Cannes Lions festival could discover and explore the endless creative opportunities available to them on the platform.

The space needed to reflect the brand’s reputation as a platform for culture, an engine for creativity, and a catalyst for business. With a thoughtful exterior design that complemented the distinctive garden location at the Carlton Hotel, the experience brought together thought leaders, partners and creators for immersive workshops and interactive engagements that were designed to help them harness the full potential of TikTok’s creative tools.

To extend TikTok’s presence further, we created an unforgettable party by the sea, at the stunning L’Ecrin venue, in partnership with Adobe. Guests partied through the night to sets by Tinashe, Mr.Eazi and Inji, whilst enjoying a curated food menu and cocktails.