#TricksAndTreats
The world’s first AI-powered Halloween party
Google found the most creative way to entice 300 creators across Vietnam, Indonesia, Thailand to attend an event to demo Bard, all whilst integrating it into their everyday lives, authentically.
Across 3 markets, their target audience of creators were driven by engaging social events and heavily influenced by popular US culture and holidays.
The world’s first AI-powered Halloween party was created! A 3-market Halloween-themed #TricksAndTreats event that would be hosted at the same time in different cities, creating cultural moments for creators, by leveraging Bard’s “Tricks” to then be rewarded by “Treats,” through social challenges and localized content.
Impact:
More than 1500+ social stories were generated within 24 hours, with an 115M reach, and 10 out of 10 found Google Bard useful.