Jim Beam x USSF: United by Spirit
United by Spirit
U.S. Soccer and Jim Beam are best enjoyed together.
Every fan brings something to celebrate, and each event has its own flavor. What unites it? The undeniable spirit.
So how do you make Jim Beam the MVP—Most Valuable Pour—for U.S. Soccer fans, drive unifying moments that bring friends, teammates, and fans together to amplify team spirit and recruit new drinkers through liquid-to-lips?
Fuel fandom outside of signature matches and events through a scalable, traveling footprint. We built an experience that celebrates shared passion and energizes community through:
- A custom container that can scale from 60×60’ to 10×10’ in size
- A communal rounded bar and signature serves (even a “Beam-a-colada”) to encourage socializing
- A fully Beam-branded XL foosball table that fits up to 12 players at once
- A Spirit Bar that serves up looks (hairstyles, makeup and body art) ahead of each game
- Customizable bottle jerseys with patches applied via heat press
The initial results:
- 2548 samples distributed
- 705 drinks sold
- 625 consumer engagements captured