Valorant Champions Tour Pacific Media Day Face-off
Flipping the media day for Asia’s top 10 Valorant e-sports teams with a series of 1 v 1 games and a ‘spicy’ challenge with record viewing figures
Riot Games was launching the new global e-sports leagues for Valorant, with the Asia-Pacific finals being held in Seoul ahead of the world finals in Japan in 2023. To make a noise, Riot was looking to shake-up the format of a classic media launch…
Streaming live across Youtube, Twitch and Facebook we flipped the format from a classic studio-based Q&A to include a ‘Spicy Clutch Challenge’ where captains from each team chatted all-things Valorant over spice foods from across Asia. Then live in the studio, 10 different Valorant 1-v-1 games were created to ramp up the conflict between teams ahead of the competition starting for real the next day.