Vision 2030
A compelling Experience Journey for AtlantiCare’s 125th-anniversary celebration.
AtlantiCare sought to unveil its CEO’s bold 2030 Strategic Plan with a landmark event designed to redefine its future in healthcare. Timed to coincide with the launch of its 125th Anniversary—officially recognized as AtlantiCare Day by the State of New Jersey and Atlantic County on November 30, 2023—the gathering marked the start of a year-long celebration. Bringing together community influencers, government officials, business leaders, and top executives, the event aimed to generate excitement that would ripple across local, regional, and industry media—elevating visibility and reinforcing AtlantiCare’s commitment to innovative, patient-centered care.
Leveraging our expertise in brand experience and event design, Jack Morton crafted a compelling Experience Journey that anchored the celebration. At its heart was an immersive, tunnel-like timeline installation featuring dynamic graphics and curated historical artifacts, guiding attendees through 125 years of growth and healthcare innovation. The experience invited guests to engage directly with AtlantiCare’s legacy while building anticipation for its future vision. To ensure a cohesive narrative throughout, we also designed and produced the General Session branding walls—creating a unified visual environment that seamlessly connected past achievements with the promise of 2030 and beyond.
THE IMPACT
AtlantiCare’s Vision 2030 launch event was a resounding success, effectively positioning them as a leader in healthcare innovation and generating excitement for the future. Media coverage garnered over 400 million impressions locally, regionally, nationally, and even worldwide. The local response was overwhelmingly positive, with respected business leaders and media outlets commenting on the event’s success. The exhibit’s popularity was such that it was extended an additional day to allow AtlantiCare team members to tour the space.
“Jack Morton was a fantastic partner. Their flawless execution of our shared vision for the event exceeded our expectations. The attendees were still talking about the experience not just days, but weeks afterwards.”
– Robin Wyatt, Chief Marketing & Communications Officer, AtlantiCare
