YOGA Slim 7 Pro X: Open Studio
We bought together London’s most exciting creators
For the 2022 launch of the YOGA Slim 7 Pro X, Lenovo wanted to position the new device as a laptop that gives you the power to create from anywhere.
To drive visibility for the new product and generate engagement within the Gen Z audience, we created an experience that reinforced the Lenovo brand YOGA, and how it’s on a mission to support people in their personal creative growth. To touch upon the combination of power and design, and highlight that these device characteristics give you the power to #LenovoJustBeYou.
Through this mission, we curated the YOGA Open Studio. We bought together London’s most exciting creators to showcase their masterpiece and specialty built on a Yoga Slim device. Five young UK artists who were Digital Designers Vince and Jess, Make-Up Artist Aaliyah, DJ Zoe, Knitwear Designer Wesley and Make-Up Artist Poppy showcased their talent in a studio environment. An informal evening where the creators could interact with the audience, have authentic conversations and for the guests to learn firsthand from the pros. Guests were encouraged to interact, and aid in the creative process with each masterpiece being unveiled at the end of the evening.
Impact
The event celebrated the new YOGA laptop, bringing mass scale awareness, which generated visibility and engagement within the Gen-Z audience.