Your Brand, Owning the Moment at Cannes 2025
Picture your brand thriving within the DoorDash ecosystem
DoorDash Ads empowers brands to meet consumers in the right moment, driving results through contextual, intent-based engagement. Our audience wasn’t just looking for another party or passive experience. These were senior marketers and media buyers, decision-makers looking for fresh ideas and proven results. We built a strategy to show that DoorDash Ads isn’t just a delivery platform, but a creative performance channel built for growth. Every touchpoint was designed to mirror the precision and delight of the DoorDash experience itself.
We reimagined the generic phrase “Your Brand Here” into a bold invitation, transforming it into a “campaignable” creative platform: “Your Brand, Owning the Moment”. From our own faux private-label “Your Brand” packaging to immersive spaces and educational storytelling, the experience encouraged every attendee to picture their brand thriving within the DoorDash ecosystem.
We delivered a fully immersive Cannes takeover that fused hospitality, education, and buzz. The space centered on a custom-built multi-zone experience with LED walls, lounge, gifting, panel sessions and meeting spaces. Every detail, down to the branded macarons, created moments of surprise and storytelling. This wasn’t just an activation, it was proof that DoorDash Ads delivers brands into real moments of connection.
Impact:
From salon visits to CMO sit-downs, the DoorDash Ads debut sparked over 400 brand engagements with top marketers from Netflix, Pepsi, Unilever, and more stepping into our experience.