Trends Report
July 17th, 2025 By Jack Morton
From AI anxiety to purpose fatigue, this year’s Cannes Lions Festival revealed more than just great creative. It exposed the cultural forces shaping what audiences expect next.
In this exclusive report, we decode the key cultural truths emerging from Cannes 2025. From the collapse of silos between commerce and creativity, to the rising demand for brands to show up with clarity and conviction, this snapshot of the industry’s pulse explores the deeper meaning behind the biggest trends.
It’s not just about the work that won. It’s about the ideas, tensions, and truths that will drive relevance tomorrow.
Download the full report to see what’s shaping culture now and how to respond in order to:
- Understand what today’s audiences are really asking of brands
- Get ahead of emerging cultural and creative expectations
- Learn why experience is no longer a tactic—it’s the main stage