June 22nd, 2016 By Caspar Mason
Only one day in at the Cannes Lions festival—the annual conference for advertising and marketing professionals around the world—and I had already heard the words “disruptive,” “innovation” and “authenticity” AND had two VR experiences before lunch (thanks to Samsung). I reckon I’m getting in the swing of things.
Funnily enough, for an industry built on broadcasting mass media (yes, even in 2016), the whole week is actually a testament to what we believe in at Jack: the power of a live experience. Face-to-face conversations. An event that ignites the senses.
Everything about Cannes—from the keynotes and workshops to activations, demos and beanbag-filled beachside branded bars—uses the typical tools ‘n’ touchpoints of brand experience to create deeper engagement, more focus, and more powerful memories. More focus, deeper engagement and more powerful memories emerge as a result.
It’s as if the whole industry knows, deep down, that when you want people to connect, communicate and share, you can’t beat a live experience. Who’d have thought it?