The colors of the web

Jack Blog

September 20th, 2010 By Jack Morton


The folks at COLOURLovers have put together an interesting chart of the colors of web company brands. Red and blue lead the pack with the most logos in those colors, which is no surprise since they are the most popular colors for logos in the United States.

Naturally, I’m proud that orange (Jack Morton’s corporate color) is holding it’s own, but what about that trough where purple would be. Seems like purple is the touch of death for Internet companies. Yahoo!’s fortunes are falling, Orkut is just big in Brazil and Craigslist seems to have lost their battle against attorneys general over adult listings. Maybe Prince was wrong that the Internet is dead, it’s just that he’s the wrong color for it.