A Good Neighbor at Coachella

After a swelteringly hot and adrenaline-packed Coachella Weekend 2, I reflect on the purposefully-unbranded music festival to find one brand managed to really “be there” for me.

State Farm, realizing the great stretch of ground fans must walk in 100+ degree heat, provided a solution that increased brand affinity and demonstrated their brand promise.  State Farm golf-carted groups of concert-goers from the campgrounds to to the main gate, significantly cutting the walk from the entrance to the stages.  

To hitch a ride, fans just signed a waiver and received a State Farm wristband, which I wore for the full 3 days of Coachella.  No matter where I went, the brand was on my arm, and their experience proved that, Like a Good Neighbor, State Farm is There… even in the desert.

Photo found at: www.facebook.com/StateFarmNation