Jack Blog
May 4th, 2012 By Jack Morton
I was inspired to share the below article I read this morning that talks about Ford’s new “unbranded” ad campaign. I think it’s a highly effective strategy to get consumers focused on the actual product and not, for better or for worse, the baggage a brand-name can bring. It’s a brave move in the automotive space. I’ll be interested to see if it pays off.
http://www.brandchannel.com/home/post/2012/05/03/Ford-Further-050312.aspx