An “Unbranded” Ad Campaign from Ford (and it works)

Jack Blog

May 4th, 2012 By Jack Morton

I was inspired to share the below article I read this morning that talks about Ford’s new “unbranded” ad campaign.  I think it’s a highly effective strategy to get consumers focused on the actual product and not, for better or for worse, the baggage a brand-name can bring.  It’s a brave move in the automotive space.  I’ll be interested to see if it pays off.