November 22nd, 2014 By Jack Morton
Candy Crush Soda Saga, the much anticipated new title in the Candy Crush franchise, was launched on November 20th on the rivers and streets of London and New York. At 6:30 p.m. local time in each location, King Digital Entertainment effected a spectacular Candy Crush Soda Saga takeover of London’s Tower Bridge and New York’s Union Square.
In London people experienced a spectacular Candy Crush Soda Saga takeover of Tower Bridge with a huge florescent bear on a barge with jets of purple Candy Crush Soda fired into the sky surrounding it.
In New York, Candy Crush took over Union Square in dramatic fashion. Fire hydrants erupted, shooting Candy Crush Soda across Broadway, causing an iconic New York yellow cab to change to purple, announcing an influx of Candy Crush characters to the streets.
From candy-headed street vendors, to a jelly bean dog, color-bomb NYC Cop, and a cyan candy bottle-headed skateboarder, Candy Crush characters were out in force, culminating in the entrance of another huge florescent bear.
They were definitely sights to behold!