Cannes Lions: Creativity runs this town

Wheels landed on the runway.
Passport checked at security.
Baggage reclaimed in an… acceptable condition.

Despite my reservations of being crowded into one space with many of the world’s most creative minds, I find myself gazing upon the famous Promenade de la Croisette with a sense of anticipation. Funny how my usual cynicism has vanished, as I look at some of the work on show at the Cannes Lions festival.

Suddenly I start thinking about my work and my clients.

I know what you’re thinking—what a geek. But seriously, when I look at some of these fantastic pieces of work at Cannes, it reignites something inside, the desire to push myself and my clients to produce not just better work, but something of lasting value. Something they can look back on in years to come and say “that project was extraordinary.”

Now, as I sit here in my class listening to my inspirational Account Leadership teacher Keith Allen (it’s only day one, and he’s made an impression on me), I’m going to leave you with my final thought, an example of the kind of creativity we should all aspire to.