Warby Parker’s very quiet, very cool fashion show

Another cool experience from Warby Parker: thanks to my colleague Patty for telling me about this guerilla fashion event, pulled off in the main reading room of the New York Public Library during New York’s Fashion Week. Models quietly entered, sat down, and simultaneously revealed the branding behind their books; normally voluble fashion editors silently mingled amidst befuddled readers and unsuspecting literary types.

(I looked over the cubicle today and saw my colleague Bruna sporting her new Warby Parker specs.)