Maximizing the Impact of Experiences

return on experience ROX

It’s not just about ROI— it’s ROX (Return on Experience).

It’s not just about ROI—it’s ROX (Return on Experience).

We go beyond metrics to measure what truly matters: engagement that drives culture, experiences that inspire action, and moments that create lasting impact.

Our proprietary framework tracks both perception shifts and behavior change, aligning with the brand-to-demand model for effective, measurable results. By leveraging first-party data and IPG’s Acxiom, we provide deep insights that optimize performance—ensuring every experience is memorable, measurable, and meaningful.

Explore some of our most impactful work:

Spotlighted Work

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