Play to win: Four considerations for brands after the new ruling for NCAA athletes

In the News

July 22nd, 2021 // Sports Business Journal

She shoots; she scores! Scores an endorsement that is. The recent ruling that NCAA college athletes can now profit from their name, image, and likeness has superstar athletes billowing with excitement — and it has brands lining up with potential offers.

The ink is hardly dry, and the ground rules are still murky, but that won’t stop brands from wanting to get in on the action….