February 17th, 2023 By Jack Morton
Brand advocacy starts in your own backyard – with employees. In the first of a two part series in partnership with the AMA NY, Nicole Guidara, Executive Vice President, Global Brand and Communications Officer at Liberty Mutual chats with our Global Co-President, Craig Millon, about employee brand engagement. The duo discusses changing employee expectations and how Liberty Mutual has adapted and created innovative campaigns to inspire its most valuable audience.
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