AMA CMO Series with Liberty Mutual (Video)

Brand advocacy starts in your own backyard – with employees. In the first of a two part series in partnership with the AMA NY, Nicole Guidara, Executive Vice President, Global Brand and Communications Officer at Liberty Mutual chats with our Global Co-President, Craig Millon, about employee brand engagement.  The duo discusses changing employee expectations and how Liberty Mutual has adapted and created innovative campaigns to inspire its most valuable audience.

Have a look: