July 25th, 2023 By Jack Morton
Cannes Lions recently concluded its 70th year. The prestigious festival brings industry experts and thought leaders together to explore the future of creativity and its challenges.
The festival is more than its official program – beachfronts are transformed into hubs of specially constructed pavilions where renowned figures from marketing, entertainment, sports, technology and more mingle to share their visions.
This year, amidst the captivating talks and awe-inspiring work, key creative themes emerged that marketers can harness to propel their brands forward.
While generative AI stole the spotlight, other pressing topics, such as marketing effectiveness took center stage.
From sessions to activations, we summarized some of the key things Cannes had to offer this year and outlined what’s essential for you, as a marketer.
Jump in and discover how to navigate the ever-evolving landscape of creativity. To access the report, fill out the form below and discover what you need to know today.