Leading the millennial generation

Jack Blog

February 25th, 2015 By Jack Morton


“Millennials.” You’ve heard the term thrown around for years, but who are they really? And why should we care about them?

Making up one third of the global population, millennials are the future of your customer base. And they show some interesting traits that are vastly different to the generations before them. These traits affect the way that they think, interact, and behave. They like to spend money, and predictions place their expenditure surpassing Baby Boomers by 2018!

In our latest Jack POV, Leading the Millennial Generation, we uncover who millennials are, what’s important to them, and why they matter to business.

Read our POV, and learn 5 principles you need to apply to engage this influential and growing millennial generation