The best of brand experience at Cannes Lions

Jack Blog

July 18th, 2016 By Jack Morton

The Cannes International Festival Creativity was more than just rosé and celebrity spotting—although we had our fill of both. It was a chance for brands and marketers to share ideas, gather inspiration and explore the future of marketing.

We’re sharing our top insights from the festival, examining these conversations through the lens of brand experience. From content marketing to digital, social and mobile, event marketing to sponsorship marketing, and promotional marketing to moving image, we’re recounting some of the best ideas of the festival (as well as which discussions deserved to be probed further) in our latest white paper.

From scaling brand experience with VR to driving business results with creative bravery, these approaches are informing some of the most innovative and effective campaigns that brands and marketers have seen in years. Read our white paper, and learn how the latest thinking in brand experience can help your brand grow.


[slideshare id=64003006&doc=cannes2016whitepaper-160713201419]