September 29th, 2020 By Craig Smith
Experts across several of Jack Morton’s disciplines recently held a webinar on the future of brand experiences, providing insights for brands to confidently plan for 2021.
Covering our point of view for how to best approach experiences in the coming next year, we stressed the importance of a strategic planning model. One that accounts for rapid change, helps brands meet their business objectives, and enables them to start crafting purposeful experiences that engage an audience’s attention and create lasting memories.
The session also explored trends in audience behaviors, formats, content and innovation.
Please watch the video below and let us know how we can help you in your 2021 experience planning.