June 3rd, 2013
Lions Festivals, the organisers of the Cannes Lions International Festival of Creativity, has appointed global brand experience agency Jack Morton Worldwide to create a documentary at the festival, which this year will be celebrating its 60th anniversary.
The film will be designed to capture the unique experience that is Cannes Lions and what it means for the global creative community when it comes together for this brief but intense period. The festival is renowned for attracting some of the world’s most respected and celebrated creative minds and in this, its 60th anniversary year it is particularly expected to do so.
Philip Thomas, CEO of Lions Festivals said: “Cannes Lions has an enormously far-reaching significance to the creative world. It is just one week, but for those involved it’s an emotional and transformational journey that truly shapes the global creative industry. We are very excited about capturing this essence within the film.”
The documentary will be launched this month following the Cannes Lions Festival.
Adam Norris, Director of Moving Image, EMEA, Jack Morton Worldwide commented: “Cannes Lions is far more than an industry event; it’s the key gathering of creative minds from across the globe. Creating the documentary is a singular opportunity to shine a light on this world and reveal what makes Cannes unique.”