Jack Morton Worldwide appointed to create brand experience for Kodak at Drupa 2016


December 10th, 2015

Global brand experience agency Jack Morton Worldwide has been appointed by Kodak to create its presence at drupa 2016—the world’s leading trade show for print and crossmedia solutions. drupa 2016 will take place between 31st May and 10th June 2016 in Düsseldorf, Germany.

Jack Morton was awarded the opportunity after developing a new creative concept for Kodak’s brand experiences, which will be applied across its trade show marketing calendar. The first experience will be Kodak’s CES stand in January and will be followed by drupa in May 2016.

Danielle Atkins, Director, Brand Identity, Kodak said, “drupa is one of the most important tradeshows in our industry’s calendar, so I am delighted to have Jack Morton’s expertise to develop and deliver this key experience for our brand. The agency created a fantastic concept that beautifully reflects Kodak’s USP and we are excited to roll it out throughout all our tradeshow activity in 2016.”

Julian Pullan, Vice Chairman and President, International, Jack Morton Worldwide said, “We’re thrilled to have the opportunity to bring Kodak’s positioning to life across its trade show activities.  It’s a brand that embraces creativity, enabling us to develop an exciting concept that is truly extraordinary.”

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About Jack Morton Worldwide

Jack Morton Worldwide is an award-winning global brand experience agency. We believe brands need extraordinary ideas that create emotional connections, fuel conversations and deliver business results.  For more than 75 years, we have brought brands to life through event marketing, promotional marketing, sponsorship marketing, digital, social and mobile, and employee engagement.  Jack Morton is part of the Interpublic Group of Companies, Inc. (NYSE: IPG).  More information is available at www.jackmorton.com or @jackmorton.

About Kodak

Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @Kodak, or like us on Facebook at KodakNow or follow event coverage at #Kodak and #Sonora.

(Kodak and Sonora are trademarks of Eastman Kodak Company.)