The Sponsorship Playing Field 2024: Unpacking the trends that matter in the Middle East

Sponsorship Success in the Middle EastWith a surge in economic diversification fueled by investments in sports, entertainment, and culture, coupled with major events like Expo 2020 Dubai, FIFA World Cup 2022, and the emergence of LIV Golf, the Middle East is poised to be the world’s fastest-growing sponsorship market.

However, many brands struggle to bridge the gap between sponsorship activation and cultural relevance. Welcome to MENAT Unleashed – a series of reports designed to help brands unlock the region. We delve into key trends, aiming to empower brands and industry professionals to identify, secure, and activate sponsorships that authentically resonate with their target audiences.

Download the report and explore our insights to navigate the exciting realm of sponsorships in the Middle East successfully.