Celebrating the greatness of women athletes everywhere

Buick #SEEHERGREATNESS earned 7 awards in this year’s The Clio Awards Sports awards. With this powerful campaign, Buick called out the gender disparity in media coverage between women and men’s sports and generated a groundswell of support that succeeded in helping to level the media playing field. We’re thrilled to see this work honored because we know that when people see her greatness, we all win.