Jack Morton Exhibits: Bringing Brands to Life

Jack Blog

November 5th, 2014 By Jack Morton


On November 1, Jack Morton Exhibits helped client 2(X)IST, innovators in style, launch their new flagship shop-in-shop debut in Macy’s Herald Square.

With the goal to elevate the brand to new heights and create a place where men would want to shop, they incorporated moments of guidance and movement throughout the store.

The shop includes informational displays to educate shoppers on products, dynamic chrome mannequins and photographs showing movement in those products, areas with video content, and on-site staff to aid in decision-making.