February 23rd, 2017 By Jack Morton
Cartier wanted to increase awareness during Valentine’s Day and connect with local Hong Kongers. Jack Morton created a dynamic series of mobile musical theatre performances around peak footfall areas in Hong Kong to spread the love from Cartier. The dancers encouraged people to post online using the #daretodeclare and we saw a huge increase in social awareness during the five days the performances were on.
If you missed it, watch the video here: