Jack Blog
November 26th, 2022 By Jack Morton
Our latest activation for Unilever’s Magnum, The Pleasure Auction, took home two trophies from the 2022 Dragons of Asia Awards and 2 trophies from MARKETING-INTERACTIVE’s Marketing Excellence Awards.
With this gamified, billionaire-inspired auction experience, we generated brand love for Magnum in a whole new way by distributing limited-edition prizes to players across Singapore while raising awareness for the launch of Magnum’s newest and most decadent flavor yet: the Double Gold Caramel Billionaire.