Talk about a winning bid

Jack Blog

November 26th, 2022 By Jack Morton

Our latest activation for Unilever’s Magnum, The Pleasure Auction, took home two trophies from the 2022 Dragons of Asia Awards and 2 trophies from MARKETING-INTERACTIVE’s Marketing Excellence Awards.

With this gamified, billionaire-inspired auction experience, we generated brand love for Magnum in a whole new way by distributing limited-edition prizes to players across Singapore while raising awareness for the launch of Magnum’s newest and most decadent flavor yet: the Double Gold Caramel Billionaire.