February 28th, 2023 By Jack Morton
Did you notice something pop up at WEF in Davos, Switzerland?! Introducing… The SABIC ICEhouse™. For the fourth year in a row, our team in Germany bought to life SABIC’s annual CEO presentation. The team raised the bar to create a dynamic presentation to an audience of external leaders and change makers, to outline their new advances on its sustainability journey.
Inside the ICEhouse™, we developed a digital window not only giving views of Davos, but also to display real time content. The content allowed for refined lighting movement and landscape animations during the day and night, enabling the house to glow after the early sunset. This extended the perspectives and provided a high digital background for SABIC’s new CEO presentation.