Molson Coors

Miller Lite champions come-as-you-are connections. They know that in a world full of BS, finding authenticity can be difficult. Since 1975, people have relied on the brand for a beer that they can depend on – and helping them be their most genuine self. We helped Miller Lite deliver on this promise by showing up where people feel most themselves and more connected than ever – at music festivals across the U.S. One key event was Austin City Limits, (ACL) where we consulted with the brand around its partnership and brought the relationship to life. To create a connection with fans, we built Miller Time Social, a traveling hydraulic bar. While people around the nation were connecting to good tunes, we helped them get closer to each other and the brand. Miller Time Social was more than a bar – it was a way for friends to unwind and know one another more intimately. We offered a unique space for people to engage with one another– gathering around for conversations with VIP views or staying connected online with personal Wi-Fi.