Cannes 2022

Meta Cannes 2022 Creator Power, Brand Collabs and a New Approach to Experiential
Creator Power, Brand Collabs and a New Approach to Experiential

Cannes 2022

Meta Beach: a surprise and delight pavilion

Meta Beach reintroduced the greater industry at Cannes to the newly-named Meta with several immersive, metaverse-inspired activations, showcasing the creative and commercial opportunities across Meta’s entire platform of products.

Debuting a relatively new name, Meta used the platform at Cannes to reinforce their values under the theme central to all its technologies: the superpower of connections.

With a vivid footprint, the new positioning demonstrated a fully experiential brand, allowing people to engage fully with the products and services.

We used our production, technical, creative execution, and project management skills to showcase the current breadth of creative and commercial opportunities to convey the brand’s vision for its future.

Meta Beach: a surprise and delight pavilion brought together all products in one space for the first time and bolstered programming with education sessions, daily workshops, experiential activations, and of course, plenty of Instagrammable moments. Those experiences included a Reels SuperStudio, a Horizon Worlds experience via the Meta Quest headset; VR-driven immersive learning; a Ray-Ban Stories demo; and, for the first time, a showcase of WhatsApp’s tools for businesses.

Designed to feel welcoming and approachable, Meta Beach, open to the public, pulled guests deep into the space, encouraging them to explore Meta’s offerings.

The experience saw thousands of engaged visitors in person, and content shared from the Reels SuperStudio reached millions of accounts throughout the event. This collaboration helped Meta reintroduce itself to the greater industry under reinforced values and a renewed promise towards value, innovation, and responsibility.


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