Digital & Social AOR
Leading a centuries-old dairy brand into the digital age
To make it almost 200 years in the dairy industry, you’ve got to be good. Take it from Genuine’s client, HP Hood, one of the largest dairy brands in the country.
Makers of quality milk, cream, sour cream, cottage cheese, ice cream and the world’s best eggnog (IYKYK), they’d nailed everything dairy, but not yet everything digital. Which brought them to Genuine in 2018.
Since, Genuine has created dozens of digital and social campaigns across all products and channels for Hood. Each with unique go-to-market strategies, managed analytics, implementation, and reporting. And that’s just a taste of Genuine’s work. For more, visit wearegenuine.com
Impact:
Relative to 2018 there has been a 306% increase in the number of people reached at a similar cost per person, a 756% increase in video engagements and a 335% increase in active engagements (shares, reactions, comments, and link clicks).