Hood

To make it almost 200 years in the dairy industry, you have to do a lot right. Take it from Genuine’s client, New England based HP Hood, one of the largest dairy brands in the country. Makers of quality milk, cream, sour cream, cottage cheese, ice cream and the world’s best (in our opinion) eggnog, they’d nailed everything dairy, but not yet everything digital. It was a challenge Genuine was thrilled to take on starting in 2018. Since, Genuine has created all digital and social campaigns for Hood across all products and channels. Each with unique go-to-market strategies and with managed analytics, implementation, and reporting. And that’s not all. But if you want to know more, you should probably get in touch. Relative to 2018 there has been a 306% increase in the number of people reached at a similar cost per person, a 756% increase in video engagements and a 335% increase in active engagements (shares, reactions, comments and link clicks)