International Women’s Day
Recognizing women through inclusive programming and promotions
adidas wanted to recognize International Women’s Day in retail stores across the region. We created programming that was all inclusive for women featuring motivational talks, gift with purchases, exercise classes and beauty activations. Exercise classes were hosted in the morning before the store opened to the public. Classes were a mix of yoga, CrossFit, boxing etc.
Instagram stories resulted in over 23,000 views. The talks and consumer activations attracted almost 150 women across the region.