Rebrand and Replatform
Making bold moves with one of the world’s biggest cybersecurity firms
When it comes to cybersecurity, the top corporations and governments in the world have Mandiant on speed-dial. So, when the organization decided to spin out from parent company FireEye, it was an extremely high-profile move in an industry full of high-stakes challenges.
Jack Morton and Genuine love a challenge. Which is why Mandiant called on us to create their new brand identity and deliver a premium web experience built on a new digital experience platform (DXP). Both would need to inspire confidence everywhere, from a boardroom of investors to the halls of congress — and look good on a race car too.
Accordingly, this one was a race. So we began creative development in parallel with a strategic discovery process, UX and website development. Working on an accelerated timeline, we collaborated with Mandiant’s internal teams to ideate, refine and create a solution.
Our new logo, tagline and design system expressed the strength and sophistication of the brand, and our new site supported scalability with enterprise-level security compliance. All befitting a brand whose sole mission is to protect the world from cyber threats: Mandiant. Your Cybersecurity Advantage.
To learn more, visit wearegenuine.com
Impact:
Three months post-launch, we saw excellent results as we continued to refine the site, adding new components and content types, including an all-new education portal, Mandiant Academy. Monthly sessions totaled 724K with over 5K monthly leads submitted and over 6K document downloads.