Opening Ceremony ITB Berlin 2024
Ignite Oman’s magic with a modern fairytale-like AV experience that will give people FOMO
Produce an opening ceremony with the power to convince the international travel industry to recognize Oman as the next big destination. With so many messages to communicate, the ceremony could quickly become a tiresome lecture. We needed to make it a memorable, uplifting experience that would leave the audience with one clear take-away: Oman is a place that belongs on their bucket list.
It’s not about what we say or do, but making people feel a deep connection to Oman. Fairytales, musicals, operas all have the power to make us feel.
Ignite Oman’s magic with a modern fairytale-like AV experience that will give people FOMO and set new standards for ITBs opening ceremony to prove Oman is a must-see destination.
Capturing the spirit of a large-scale opening ceremony, we created a spectacular show for an audience of 3000 pax including a 270-degree immersive media experience, tailored stage and aerial performances and the Royal Orchestra of Oman.
Impact:
The end result was a gorgeous experience that captivated the audience, and holistically reflected the country’s heritage, its rich ethnical and cultural diversity as well as Oman’s vision of the future.