Patrick Mahomes x Coors Light Partnership
Mahomes Mania: Recognizing a Coors Light brand fan
Patrick Mahomes, quarterback for the Kansas City Chiefs, has a favorite beer: Coors Light. When we found out, we helped connect the brand and Mahomes, leading to a partnership. We’ve helped Patrick and Coors Light find authentic moments to come together via his 15 and the Mahomies foundation, (e.g., Aloha Golf Classic, 15ATM Gala and The Coors Light) moments where Patrick is naturally chilling (American Century Classic, his bachelor party, wedding, vacations, etc.), and key pillar events for both the brand and Patrick.