CIBC

We knew CIBC didn’t need “just another logo placement.” Our strategy was to uncover sponsorships that truly aligned with their brand DNA, audience targets, and business goals. Through our Connections Mapping process, we filtered opportunities through a multi-layer lens of brand fit, cultural relevance, and business impact potential.

Rather than cherry-picking known properties, we built a category-spanning short list of 10 high-potential sports sponsorships, then requested formal proposals across the board. From there, we evaluated the top five using a full Fair Market Valuation process to quantify impact and ensure value-driven decisions.

Our consultative approach delivered more than options — it delivered confidence.

• Conducted Connections Mapping and scoring across 10+ properties
• Secured customized proposals from each organization
• Delivered full partnership assessment with a value-to-cost ranking
• CIBC selected SailGP — the highest-ranked property on value efficiency

Impact

The result was a targeted sponsorship strategy rooted in business alignment and measurable ROI.