Credit One

With a growing consumer base and increased competition in the financial category, Credit One needed a clear roadmap to evaluate their current portfolio, optimize spend, and unlock new opportunities, all with a performance-first mindset. Through deep consumer segmentation, brand fit analysis, and extensive competitive research, we created a comprehensive strategy that mapped partnership opportunities to both audience relevance and brand lift potential. Our Fair Market Valuation work ensured they were paying for impact, not impressions.

We created a fully integrated sponsorship strategy platform for Credit One built on data, shaped by audience insights, and engineered for action. From category deep dives to property assessments, we equipped their team with a sell-in story that could drive alignment across marketing and leadership.

• Delivered full competitive landscape analysis across the financial sponsorship space
• Developed robust consumer segmentation and audience targeting framework
• Conducted FMV assessments to validate existing and potential deals
• Supported internal alignment with a leadership sell-in deck
• Most recently, completed a strategic audit and optimization plan for their NASCAR partnership

Impact

The result? A clear, confident sponsorship roadmap — and a more focused, performance-driven approach to partnership planning.