The Gemini Master Challenge Show
The world’s first AI-powered, variety TV-inspired game show
Indonesian Gen Z are stressed out, so Google needed to create a fun and entertaining experience where they could entice the youth of today to learn how Google Gemini can help them to regain control of their life. To achieve that, Google turned to diving into their online habits of spending on average 4 hours online on gaming and content consumption, specifically around variety TV shows.
Google crafted The Gemini Master Challenge Show, the world’s first AI-powered, variety TV-inspired game show where GenZ become contestants of the to pit against life using Google Gemini to become the next Gemini Master. The campaign adopted an integrated approach starting with a series of online content where influencers to post content showcasing their talent in using Gemini to solve life’s challenges.
Indonesian GenZ were then invited to a live show where they become contestants of Google’s very own show, attempting challenges in sandboxes that are inspired by their favorite TV shows such as MasterChef, RuPaul’s Drag Race and Next in Fashion.